1 st TRAINING EVENT ON “STRATEGY, BRANDING AND EXPORT OF FASHION PRODUCTS”
Held in North Macedonia, Veles, 22 – 23 February 2023
1st training planned within the “Fashion Employment Hub” project was organized on the topic of “Strategy, Branding and Export of Fashion Products” on 22 and 23 February 2023, in Veles, North Macedonia in organization of Textile Trade Association – Textile cluster.
The training was intended for young fashion designers and the aim was to introduce the participants to the concepts of branding and setting up marketing and export strategies for products from the fashion industry.
Through presentations and practical exercises, the aim of this two-day training was to introduce fashion designers to the concepts of branding and setting up export strategies for fashion industry products.
After completing the training, young designers and entrepreneurs will be able to prepare their own brand strategy and sales plan, improve the visibility of their products and define ways of communication, promotion and successful sale of products.
Workshop topics were Introduction to Marketing and Branding, What is Marketing? Marketing (r)evolution-Marketing strategy, importance of Marketing strategy, Case study – sharing experience from partners-Communication plan (how you will advertise the product)-offline/online promotion and sales, etc.
