welcome to 

Opening Conference

Info day

The information event of the project “Upgrade of  skills for young designers, fashion graduates and start-ups in the cross-border area and development of a Fashion Employment hub” was successfully held last Wednesday at the Hall  of the Erodios Hotel in Lithotopos Serres.

At the start of the event, the Deputy Regional Governor of Serres, Mr. Panagiotis Spyropoulos, addressed a greeting, who praised the importance of transnational cooperation projects for the prefecture of Serres and informed the guests about the advantages and possibilities provided by the prefecture of Serres in a number of sectors, among others and in the primary sector with the important crops of cotton

The floor was then taken by the director of KDVM Mr. Athanasios Kalathas who presented the Fashion Employment Hub project which aims at the common cross-border challenges of the fashion sector by establishing a “Fashion Employment Hub” that will support SMEs and new graduates in the fields of fashion and fashion-related sectors (clothing, apparel, footwear, leather, jewelry).

Then the general manager of the “Association of Ready-made Garment Knitting Companies of Greece”, Mr. Theofilos Aslanidis, presented the current state of the sector as well as its development prospects, referring to the importance of the production and trade of clothing for the national economy, an activity which, after COVID and the disruption of international trade, it seems to be returning to Greece and reborn.

The prospects for transnational cooperation in the clothing sector, from the raw material to the final product, are significant

Mr. Antonis Siarkos, president of the Pan-Hellenic Association of Cotton Ginners and Exporters, presented in detail a relevant program implemented by the European Cotton Alliance, with the aim of promoting and promoting the entire value chain from the raw material – cotton, to the final garment. Mr. Siarkos underlined the responsible, sustainable and environmentally friendly way applied by Greek cotton producers and emphasized that the goal of all those involved in the value chain is to establish the EU Cotton brand and the  consumer to know that he is purchasing clothes created from European cotton high quality, traceable and environmentally friendly.

The day was closed by Ms. Natasa Sivevska, Executive Director of the Textile Trade Association of North Macedonia – Textile Industry Group, who described the importance of the textile industry for the economy and development of the neighboring country and pointed out that the goal of the textile workers of North Macedonia  in the coming years is to reduce its dependence on the German market (main country of absorption of their exports), developing  new target markets.


Promo Idea


Up Hub in Strumica

The “Opening event” in Strumica was organized on 04.11.2022 (Friday) within the premises of Up Hub in Strumica. The aim of the event was to present the established training hub, the achieved results within the previous period, as well as the planned future project activities, within the project “Fashion Employment Hub”, where Promo Idea Strumica acts as PB4.

business sector

After the short event opening, the Project Manger of Promo Idea provided detailed information about the project, the specific idea behind the project, the project objectives, the previously conducted activities, as well as the planned future activities. The achieved project results i.e. the created Creative Training hub was also introduced to the wider public accompanied with an elaboration regarding its potential and importance for young people. Also representatives of the business sector shared their opinion on the project idea and activities and and emphasized the potential of the hub and what its work can do for the young population in the South-east region.

25 participants

The event was attended by 25 participants, i.e young people, representatives of the business sector, local/regional media, project partners, etc. The event was opened and conducted by a moderator, who provided a short brief about the project and the Programme within which the project has been implemented.

project partners

The event was attended also by project partners, i.e representatives of the Life-long learing Center from Greece (Serres) and representatives from the Textile Trade Cluster from Sthip, North Macedonia.

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